The TIFF Ad

Every year TIFF creates a short spot about sponsors and such that precedes each screened film. It's always accompanied by a bit of music (usually instrumental) and somehow they choose a fabulous tune every time; so fabulous that I look forward to the spots deeply. I can't remember recognizing any of the songs. They've always seemed unique to the ads. This year the Festival is using a song that's definitely not TIFF-specific. Despite the change, TIFF impresses once again with the opening bars of Patrick Watson's socks-knocking off Luscious Life. Piano at its hauntingly loveliest.