They Have Music in Canada?

The Guardian speculated about NXNE's status as the "new" SXSW yesterday, which amused me, given that it's been happening annually since 1995. I suppose we're all guilty of discovering and trumpeting great things that may be new to us but aren't really new at all. We aren't all guilty of using the word Toronton in place of Torontonian however. That's an honour reserved for The Guardian alone. I wonder how that's said? My preferred pronounciation is Toron-tawn rather than Toron-tun.